The Equestrian Index HOYS Tradestand of the Year Awards (TOTY) are designed to recognise exhibitor talents in trade stand dressing and etiquette.
All trade stands by way of exhibiting are automatically entered into the awards which have two sections; Best Display 20sqm and under and
Best Display over 20sqm.
Judging for the awards took place anonymously by two industry experts over Wednesday and Thursday of the show during trading hours.
Every trade stand (and team) were marked out of 10 across four categories; best overall impression, warmest welcome, best use of space
and best interaction with customers.
Both worthy winners were awarded with a trophy and a year’s digital membership with The Equestrian Index.
The winner of the 20sqm and under category in 2024 was Chic Cheval Brush Store. Anita Dodd, Founder of Chic Cheval was shocked and delighted to receive the TOTY title. Judge feedback was that the stand space was used to create maximum impact in the space, was brilliantly and effectively displayed and Anita, who managed the stand almost entirely single handedly, went above and beyond to inform, educate and deliver a great customer experience.
Taking the honours in the over 20sqm was Joshua Jones UK. Their elegant, stylish, eye-catching stand was open and impressive. The team went above and beyond to ensure that every customer’s needs were attended to, and purchases were fitted to perfection which played a significant part in their victory. The judges’ feedback was that the stand was stunning, and staff really did go the extra mile to provide a first-class service to visitors despite often being inundated.
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