Sponsorship Opportunities

Our sponsorship packages are designed to deliver against set objectives, budgets and requirements. We work closely with our sponsors to ensure return on their investment is maximised. With different levels of sponsorship options available at Horse of the Year Show, involvement is only limited by the imagination.

Horse of the Year Show offers varying options on packages including sponsorship of national showing and show jumping classes; International show jumping classes; displays and entertainment; the arena party, and opportunities to become one of the show’s official suppliers.

Your bespoke package could include, but is not limited to, the following:

Brand Placement Opportunities
• Your brand on prominent arena signage
• Screen advertising in front of an audience of 60,000 visitors
• Branded show jumps, vehicles and clothing

Corporate Hospitality
• Corporate Hospitality facilities for up to 344 guests every day
• Network with high-profile guests and other sponsors in VIP or sponsor only areas
• Build client relationships and reward employees

Marketing Opportunities
• Your logo in over 1.3million public leaflets distributed throughout the UK
• Representation through advertising in well-known lifestyle, event and equestrian publications and marketing partners within the industry, reaching a total circulation of over 3.25million
• Twice-yearly mailing to a database of 80,000 past bookers
• Advertising in 12,000 official show programmes
• Support and help with campaigns from a dedicated in-house marketing team
• Inclusion in regular targeted press releases
• Involvement in unique marketing campaigns with our dedicated marketing team
• Inclusion in frequent press releases and e-newsletters to over 18,500 recipients
• Monthly website competitions receiving over 8,800 hits and 1,000 entries
• Access to the highest Social Media following of any equestrian show worldwide

Unique Experiences
• Present prestigious awards in the Andrews Bowen International Arena to Olympic and prospective Olympic Athletes
• Unique Branding and bespoke experience packages



“There is no better way to enjoy the Horse of the Year Show than being wined and dined with the best of equestrian entertainment going on in front of you.”

Jeff Osborne, Managing Director, Osborne Refrigerators Ltd

“We have supported the Supreme Pony of the Year Championship since Grandstand Media took over the running of the show in 1997. As a patron of the show you become part of their large family.
Memorable moments are too many to mention and we are privileged to be a part of this great event.
Long may it continue to go from strength to strength and good luck to the team at Grandstand who pull it all together for us.”

Rose and Lynsey Kelbie, supporters of the Supreme Pony of the Year Championship.

“HOYS provides us with the perfect vehicle for promoting our Caldene brand to a wider audience of equestrian enthusiasts. The sponsorship of the Caldene Arena has been a tremendous success story for many years. The arena is always extremely busy and is buzzing from start to finish.

"The arena gives us the opportunity to drop large banners from different points to help highlight the sponsorship and create brand awareness. Our trade stand works in tandem with the sponsorship to showcase the range of products available from Caldene.

"We are a proud sponsor of HOYS and we remain committed for many years to come having recently signed a new three year agreement earlier this year.”

Richard Lawrence, Sales & Marketing Director, Matchmakers International Ltd.

For further information on sponsorship opportunities, please do not hesitate to contact us by email or telephone 02476 858 205. Should you wish to receive a more specific proposal with exploitation ideas to meet your individual criteria, we would be happy to discuss this with you.