February 06, 2014 at 9:01 AM

HH_102x297_February.pngHorse of the Year Show’s (HOYS) advertisements will offer so much more this year as “The World’s Most Famous Horse Show” becomes the first equestrian business to embrace Augmented Reality Advertising. Using the services of the increasingly in demand company Blippar, whose client list includes many of the world’s leading consumer brands, advertising will come to life via users’ smart devices.

The HOYS Blippar adverts will appear in print and online, and, using the free to download Blippar app, extra content will leap from the page. By “Blipping” the advertisement, the HOYS 2014 timetable, direct access to ticket booking pages and a HOYS video, giving a taste of the action to come at this year’s much anticipated event can accessed.

The “Blipp” can also be shared through social media channels and via email, so you can discuss with your friends the perfect day to visit Birmingham’s NEC between 8th and 12th October, when this year’s Show will run. A copy of the timetable will even be saved within the Blippar app for you to view at any time.

This exciting interactive advertising will be found in a range of titles this year, including, Horse & Hound, Your Horse, Horse & Rider and Showing World. It will also be available on the HOYS website.

The Blippar app can be downloaded free of charge via your smart device’s application store or from blippar.com It works best with a 3G signal as a minimum requirement.

Helena Pettit, of HOYS’ organiser Grandstand Media Ltd, said: “We’re very excited about using this innovative technology to give more information and have a bit of fun through our advertising. Our visitors told us they like to have access to a full timetable when planning their trips to HOYS; this is the perfect way to allow them to do so. We hope people will have as much fun using the HOYS Blippar advert as we have creating it.

Alongside the most prestigious National Showing and Show Jumping Championships, International Show Jumping classes, Virbac 3D Worming Pony Club Mounted Games and Osborne Refrigerators Double Harness Scurry Racing, HOYS 2014 is packed with even more exciting features. The popular and awe-inspiring Musical Ride of the Household Cavalry, which will headline the displays, as demanded by visitors. Friday, 10th October will be the day of choice for dressage fans, with the Eilberg Family Dressage Master Class and Dressage Future Elite Championship both timetabled. A training session for international riders on the morning of Thursday, 9th October will enable visitors to see how the professionals get their horses ready for the week ahead and the inaugural Ridden Partbred Pony of the Year Championship will take place on Sunday, 12th October.

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